• Who are we

 

Hush Hush Closet (“we,” “our,” or “us”) is an online fashion rental marketplace that allows users to lend and rent clothing and accessories through our platform. Our goal is to promote sustainable fashion by providing a convenient and secure way for individuals to share and access designer pieces.

 

We are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, mobile application, and related services (collectively, the “Platform”).

 

 

• Information We Collect About You

 

When we use Hush Hush closer, we collect personal and non- personal information to provide and improve our services

1. Information You Provide Directly 

• Account Information: When you register , we collect your name, email address, contact number, password and other profile details.

 

• Payment Information: When you make or receive payments, we collect payment details (e.g., bank account or card information) through our secure payment partners.

• Communication Data: We may store messages, feedback , or inquiries you send us through chat, email, or customer support.

• Listing Details: If you are a lender, we collect information about the items you list (e.g., photos, descriptions, and prices.)

 

1. Information from Third Parties 

• Verification Partners: We may receive information from third party identity verification or payment service providers to confirm your identity and process transactions.
• Social Media Platforms: If you choose to sign in or connect via social media, we may access certain public information as authorized by your account settings. 

3. Legal Justification We Rely on to Use Your Data

We process your personal data in accordance with data protection laws. The legal bases we are rely on to collect and use your information include:

 

• Consent

 

We rely on your consent when you voluntarily provide information, such as you create an account, upload identification documents, or agree to create marketing communications. You have the right to withdraw your consent at any time.

 

 

• Performance of a Contract

 

We process your information as necessary to fulfill our agreement with you for example to manage your account, process payments, verify your identity, and enable transactions between lenders and renters.

 

 

• Compliance with Legal Obligations

 

We may process your data to meet legal and regulatory requirements, such as verifying your identity under KYW laws, preventing fraud, or complying with tax and accounting obligations.

 

 

• Legitimate Interest

 

We may use your data for purposes that are necessary for our legitimate business interest , provided that such use does not override your rights and freedoms. This includes improving our services, ensuring platform security, preventing misuse, and providing customer support.

 

• Protection of Vital Interest

 

In rare cases, we may process personal data to protect your vital interest or those another person for instance, in an emergency situation or prevent harm.

4. How We Use Your Information as a Customer

If you use Hush Hush Closet as a Customer (Renter or Lender), we use your personal data to operate our platform, deliver services , and improve your overall experience, Specially, we may use your information for the following purposes:

1. To Create and Manage Your Account

We use your details to register your account, maintain your profile, verify your identity, and allow you to access platform features securely.

 

2. To Facilitate Rentals and Transactions

We process your information to enable you to rent or lend items, manage orders, confirm bookings, handle payments, and ensure smooth communication between lenders and renters.

3. To Communicate with You

We may contact you by email, SMS, or in-app notifications to send updates about your rentals, confirm transactions, or inform you of changes to our services, terms, or policies.

4. To Ensure Safety and Compliance

Your data helps us prevent fraud, verify identities, resolve disputes, and comply with legal obligations such as KYC (Know Your Customer) and anti-money laundering requirements.

5. To Improve Our Services

We analyze user behavior and feedback to improve our website, app performance, customer experience, and product offerings.

6. For Marketing and Promotional Activities (With Your Consent)

If you opt in, we may use your information to send you promotional offers, updates, or newsletters related to fashion rentals and sustainability initiatives. You may unsubscribe at any time.

7. To Provide Customer Support

We use your data to respond to your questions, troubleshoot issues, and provide assistance related to your account or transactions.

5. How We Use Your Information as a Prospective Customer

If you have shown interest in Hush Hush Closet  for example, by signing up for updates, requesting information, or interacting with our marketing campaigns  we may collect and use your personal data to stay connected and provide relevant information.

We use your data for the following purposes:

1. To Respond to Your Inquiries

When you contact us through our website, email, or social media, we use your information to respond to your questions and provide details about our platform and services.

2. To Send Updates and Marketing Communications

With your consent, we may send newsletters, promotional content, or invitations related to new features, fashion rentals, or sustainability events. You can opt out of these communications at any time.

3. To Understand Your Interests

We may analyze engagement (such as email opens or website visits) to understand what content interests you and to tailor future communications accordingly.

4. To Maintain Our Lead Database

We store lead information securely to track communication history, manage follow-ups, and avoid duplicate or unwanted outreach.

5. To Comply with Legal Obligations

In some cases, we may need to retain certain communications or marketing consents to comply with data protection and record-keeping requirements.

6. How We Use Your Information as a Subscriber

If you have subscribed to receive updates, newsletters, or promotional materials from Hush Hush Closet, we collect and use your personal data to keep you informed about our latest news, offers, and services.

We may use your information for the following purposes

 

• To Manage Your Subscription

 

1. We process your name, email address, and communication preferences to deliver the update you have subscribed to.

 

• To Send Marketing and Promotional Communications

 

1. With Your Consent, we may send you information about new products, promotions, sustainability campaigns, or other updates related to Hush Hush Closet. You can unsubscribe from these communications at any time by clicking the unsubscribe link in our emails or updating your preferences.

 

• To Personalize Your Experience

 

1. We may analyze your interactions with our emails or website (e.g., which links you click or topics you view) to tailor future content and offers that match your interests.

 

• To Improve Our Communication

 

1. We monitor the performance of our newsletters such as open and response rates to enhance the relevance and quality of our communications.
1. To Comply with Legal and Regulatory Requirements
1. We may retain subscription records and marketing consent details as required under applicable data protection and marketing laws.

7. How We Protect Your Data

At Hush Hush Closet, we take data security seriously. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, or destruction.

We safeguard your data through the following practices:

1. Secure Systems and Encryption

We use encryption protocols to protect your information during transmission. Sensitive data, including passwords and payment details, are stored securely and encrypted whenever possible.

 

1. Access Control

Only authorized personnel have access to personal data, and such access is granted strictly on a need to know basis. Services providers handling your data are bound by confidentiality obligations.

 

1. Regular Monitoring and Testing

We regularly review and update our security measures, conduct vulnerability assessments, and monitor systems to prevent and detect potential security threats.

 

1. Data Minimization and Retention

We only collect and retain the personal data necessary for the purposes outlined in this policy. Data that is no longer required is securely deleted or anonymized.

 

1. Incident Response

.In the unlikely event of a data breach, we will take immediate action to mitigate risks and, where required by law, notify affected individuals and relevant authorities.

 

1. User Responsibility

While we take every precaution to protect your data, you are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately of any unauthorized access or suspicious activity.

 

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations.

The retention period may vary depending on the nature of the data and how it is used, as outlined below:

1. Account and Transaction Data

We keep your account details and transaction history for as long as your account remains active. After account closure, we may retain limited information for a reasonable period to comply with financial or legal record-keeping requirements.

2. Identity Verification Data

KYC (Know Your Customer) and verification documents are stored securely and retained only for the duration required by law or regulatory obligations.

3. Communication and Support Records

Messages, emails, or customer service interactions may be retained to ensure service continuity, handle disputes, or improve customer experience.

4. Marketing and Subscription Data

If you have opted into receiving marketing materials, we will retain your contact information until you unsubscribe or withdraw your consent.

5. Deletion or Anonymization

 When personal data is no longer needed, it will be securely deleted or anonymized so that it can no longer identify you.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations.

The retention period may vary depending on the nature of the data and how it is used, as outlined below:

1. Account and Transaction Data

We keep your account details and transaction history for as long as your account remains active. After account closure, we may retain limited information for a reasonable period to comply with financial or legal record-keeping requirements.

2. Identity Verification Data

KYC (Know Your Customer)  and verification documents are stored securely and retained only for the duration required by law or regulatory obligations.

3. Communication and Support Records

Messages, emails, or customer service interactions may be retained to ensure service continuity, handle disputes, or improve customer experience.

4. Marketing and Subscription Data

If you have opted into receiving marketing materials, we will retain your contact information until you unsubscribe or withdraw your consent.

5. Deletion or Anonymization

When personal data is no longer needed, it will be securely deleted or anonymized so that it can no longer identify you.

10 – Data Sharing and Disclosure

We do not sell or rent your personal data. However, we may share information with trusted third parties for legitimate purposes, including:

• Service Providers: payment processors (e.g., Stripe), hosting providers, analytics tools, identity verification partners, and logistics providers.
  
  
• Legal and Compliance: when required by law, to prevent fraud, or respond to lawful requests from authorities.
  
  
• Business Transfers: in case of merger, acquisition, or sale of assets, your data may be transferred under confidentiality obligations.
  
  
• Platform Users: limited information (such as your name, city, and contact details) may be shared with other members only when necessary to complete a transaction or resolve a dispute.

11 – Cookies and Tracking

• We use cookies and similar technologies to operate and improve our Platform. Cookies help us:
• Remember your login preferences,
  Analyze traffic and usage patterns, and
  Provide personalized recommendations.
  You can control or delete cookies through your browser settings. However, disabling cookies may affect functionality of the Platform.

12 – Your Rights

• You may request access to, correction of, or deletion of your personal information at any time by emailing privacy@hushhushcloset.com.
• Depending on your location, you may also have rights to restrict or object to certain types of processing or request a copy of your data.
• We will respond to all verified requests as required by applicable law.

13 – International Data Transfers

Your information may be stored and processed in countries other than your own, including the United States.
Where data is transferred internationally, we implement appropriate safeguards, such as contractual clauses or secure encryption, to ensure your data remains protected.

14 – Children’s Privacy

Our services are intended for individuals aged 18 and older. We do not knowingly collect data from children under 18 without parental consent.
If we become aware that we have collected personal data from a minor without consent, we will delete it promptly.

15 – Updates to this Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Updates will be posted on our website and mobile app with a revised “Last Updated” date.
Continued use of our services after an update constitutes acceptance of the revised policy.

17 – Platform Liability Disclaimer

This Privacy Policy explains how HHC Group LLC (“HushHushCloset,” “we,” “our,” or “us”) collects, uses, and protects personal information. It does not govern, replace, or modify any terms relating to rentals, item condition, payments, cancellations, disputes, or user responsibilities on the platform.

HushHushCloset is a peer-to-peer marketplace and does not own, inspect, guarantee, or insure any items listed, nor do we control interactions or agreements between Lenders and Renters. All questions regarding liability, user responsibilities, platform use, dispute handling, rental terms, and indemnification are governed exclusively by our Terms & Conditions.

Nothing in this Privacy Policy limits or alters the liability disclaimers, limitations, or indemnity obligations described in the HushHushCloset Terms & Conditions.

18 – Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, please contact: privacy@hushhushcloset.com

HushHushCloset
Los Angeles, California, USA